A good friend of mine recently reached out for a product photo shoot. His brother is setting up an online business selling coffee and coffee syrups all around the world. Now, like any startup, he is starting small, so a fast and economical product shoot is what was required.
This simple setup took 2 hours with a 2 hour shoot and about 2 hours in photoshop… all in all 6 hours work. Of course, more could be done, but when your client is on a budget, you deliver what’s required based on that budget.
The brief was ‘shoot against a white background for social media’. I decided to take it a step further…
Scrim, frosted perspex and a 3 light setup with the GFX50R medium format camera and 100mm Zeiss Makro Planar lens.
Final images were delivered as high resolution TIFF and JPEG (1:1 aspect ratio for Instagram). Bottle caps were touched to remove any scratches and a highlight glow was added to the logo of the product (the most important part of any product).